"The Portable Lights American Trade Organization (PLATO) works to promote the common interests of companies that produce lighting products, including the creation of product performance standards, education, market research and subject advocacy. While it might not have the visibility as other trade organizations — à la NSSF and NASGW, for example — PLATO serves a very important function to ensure companies maintain high standards in this product category. As a result, this organization heavily influences the consumer market."